Geo-Targeting for Retail & Restaurants
The Challenge for Retail and Restaurant Brands
Online impressions and clicks look good in dashboards, but there is no connection to the transactions happening inside your locations. Nearby competitors serve aggressive offers to shoppers in your area, pulling traffic away from your doors.
Without visit-level attribution, you cannot tell which channels, creatives, or audiences actually bring people through the door. And adjusting campaigns for lunch rushes, weekends, or holiday surges requires constant manual intervention.
How Geo-Targeting Solves It
Proximity and Competitor Targeting
Reach consumers near your locations or inside competitor stores. Build audiences based on real-world visitation patterns, not just online behavior. When someone walks into a competitor's store, you can serve them a better offer before they check out.
Product: Geo-Fencing
Visit Attribution
Know exactly which ads drove someone through your door. Deterministic, verified foot traffic data connects digital spend to physical visits. No surveys, no lift studies, no guessing.
Product: Foot Traffic Attribution
Campaign Optimization
Optimize by daypart, weather, and proximity in real time. Increase spend during peak hours and pull back when traffic slows, all from one platform.
Product: Self-Serve Platform
The Numbers
Across retail and restaurant geo-targeting campaigns on our platform:
- 2.8x average return on ad spend
- 38% lift in measured store visits compared to non-geo-targeted campaigns
- Under $8 cost per verified store visit
- Real-time daypart and proximity optimization
Who This Is For
Whether you run a single location or a national franchise, geo-targeting connects your digital spend to in-store results. Stop running campaigns you cannot measure.
Request a demo to see how Geogrammatic drives foot traffic for retail and restaurant brands.