Geo-Targeting for Healthcare
The Challenge for Healthcare Marketers
Patient acquisition costs keep rising. Competition for new patients drives up CPAs across every channel, making it harder to grow without overspending.
Most digital campaigns target by metro or DMA, wasting impressions on people who will never travel to your facility. Healthcare marketing must also navigate strict privacy regulations, which eliminates many standard targeting methods. And without a clear connection between ad exposure and patient visits, proving marketing ROI to practice leadership is a guessing game.
How Geo-Targeting Solves It
Catchment Area Targeting
Target potential patients within your facility's natural service radius. Define precise boundaries that match your actual patient draw area, not arbitrary metro lines. A 15-mile radius around your clinic reaches the people most likely to schedule an appointment.
Product: Geo-Fencing
Compliant Attribution
Measure ad-to-visit conversion without exposing patient data. Aggregate, privacy-safe attribution gives you the proof you need without compliance risk. No patient-level data is ever surfaced.
Product: Foot Traffic Attribution
Multi-Location Management
Manage campaigns across all practice locations from one platform. Allocate budget by facility, track performance per location, and scale what works across your entire network.
Product: White-Label DSP
The Numbers
Across healthcare geo-targeting campaigns on our platform:
- 2.5x average return on ad spend
- 34% increase in new patient visits compared to broad digital campaigns
- 100% privacy-compliant targeting using aggregate data only
- 15mi average effective catchment radius precisely matched to patient draw areas
Who This Is For
Urgent care, dental practices, medical groups, specialty clinics, and health systems. If you need to acquire patients from a defined geographic area while maintaining strict compliance standards, geo-targeting delivers measurable results without privacy risk.
Request a demo to see how Geogrammatic handles healthcare geo-targeting at scale.